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Achieving 2019 Holiday Success

Achieving 2019 Holiday Success

Shipping, Packaging, and Fulfillment Guidelines for E-commerce Brands

Achieving 2019 Holiday Success

Holiday season is an important time segment for any business and e-commerce businesses are no exception. While holiday season means high demand for products and services, it also means shorter turnaround time, pressure on logistics facilities and time crunch. In order to survive holiday season and prosper without breaking a sweat, it is vital that businesses prepare themselves well in advance for the potential issue. Luckily, it is fairly simple to draw up some strategies to cope well with the holiday season rush. Here are some of the tips to get you prepared.

Start Early and Plan Well: The key to perform well during the holiday season is to start planning as soon as possible. You can start by reviewing your previous year holiday season performance. Such review will allow you to identify the bottlenecks and issues you faced previously. Consequently, you can make allowance for such issues and look for ways to resolve them. You can also take forward looking approach where you try to anticipate the likely issue you may have to encounter in the current season. Ideally, you should combine both the approaches to identify the maximum number of issues in advance and try to resolve them.

Pay Attention to Back End and Front End: while it may seem obvious to pay attention to front end and provide attractive website layout to your customers, it is equally important to be diligent about the backend as well. Front end preparations may include giving festive makeover to your website, offering discounts, offering convenient product discovery and hassle free checkout. However, all these facilities may be in vain if your backend is not designed to withstand the pressure. On the backend, you need to ensure that your logistic collaborations are well in place and are scaled properly. You should also pay attention to packing the material appropriately so that your customers receive the goods in proper condition. During the festive season, customers may require their items in the least possible time, so be prepared to beat the rush.

Stock up for Fulfillment Nirvana: smooth fulfillment is an important facet of your holiday season sales strategy. Fulfillment encompasses a large number of activities including packaging, shipping, tracking and ultimately delivering the goods. It is absolutely important that the orders are processed in correct manner i.e. the right type of goods go to the right address. The packing of the items should also be done appropriately to preserve their quality and integrity. Also make sure that you are able to deliver the items on time, despite the holiday rush. For all these things, you need to have enough items in your stock all the time. If you think your in house capacity may not be able to handle the pressure, you may think about outsourcing a part or all of your fulfillment requirements. Outsourcing may seem expensive but may recoup its costs through enhanced goodwill and customer satisfaction.

Take Holistic Approach: beating the holiday rush will require you to take holistic approach. You should be able to view the strategy as a whole. Starting with your website, make sure that you provide enough bandwidth to withstand the pressure on server. The customers are likely to abandon their shopping if your website is not able to load quickly or the checkout process is not smooth. Also, you should keep your discount and promotional strategies simple. It will not only keep the customers enticed but will also reduce pressure on your resources. Simpler the policies, faster and more efficient will be the execution process. While you prepare for ensuring the timely delivery of goods, you should also be prepared for consequent returns. Keep your return policies simple and clear to avoid bottlenecks. While liberal return policies may help you in boosting your sales, you should also properly monitor the returns to ensure that there are no frauds involved.

You should be able to glide through your holiday season if you have prepared in advance. However, even the best formed strategies are tested during these times, so you should always provide for contingencies to happen. You may encounter pleasant yet testing situations such as stock outs on account of bumper demand, so be prepared for such exigencies.

The Saudi Fintech Tour

The Saudi Fintech Tour

Fintech is the short form of Financial Technology and is used to describe the use of technology for the purpose of facilitating financial transactions. However, it is not a new phenomenon as technology has been used by financial services for a long time. However, with the advent of internet and mobile use, the integration of technology and finance has reached a new level. Some of the most prominent examples of fintech products are Automatic Teller Machine or ATMs, mobile banking, Point of Sale machines and Credit Cards.

Fintech is making great strides in Saudi Arabia as people and businesses embrace the new changes. Fintech has received positive inducements from the rise in general economy and innovations in technology. This new trend has helped firms to grow their businesses by providing new services and products to their clients and other stakeholders. In order to ensure that fintech is fully adapted, it is important to create awareness among public and industries about fintech tools.

Evolution of Fintech

While there is no formal definition of fintech, it may be described as the application of technology for improving various financial activities. Thus, fintech may exist in the form of a business model, an application, a product or a process. Though, most of the time fintech involves use of internet, but it is not a necessary ingredient.

Fintech has seen steep increase in its usage and popularity since the mid-2000s. some of the main milestones in the journey of fintech are the launch of Apple iPhone in 2007 and the increased use of cloud computing. The launch of iPhone is a significant landmark as it heralded the era of smartphones. As smartphones became more commonplace and affordable, the use of internet banking also increased. This development allowed the financial services firms to target clients which were earlier inaccessible due to their geographic location.

Similarly, the developments in cloud computing area ensured that the financial services firms are able to store and transmit the data in a secure manner. For financial services, maintaining the integrity of sensitive data is highly important. It is also required to keep up prompt access to the data to provide fast and smooth services. All these prerequisites were facilitated by cloud computing.

Apart from these two factors, there are several other growth drivers, pushing the fintech market ahead. Today’s customers are less rigid about their financial services practices and are more amenable to using newer technologies. This willingness to embrace change made it easier for financial services firms to roll out new innovations. Further, the sector has seen interest from institutional investors as well. The injection of capital in the area allowed the firms to invest in research and development activities, ensuring that the newer technologies are developed at a fast pace. All these factors combined to make fintech mainstream in a short period of time.

About the Fintech Tour

Fintech Tour organized by Fintech Saudi is a cluster of events and activities hosted by Fintech Saudi’s partners to spread knowledge about fintech and support the development of fintech companies. To date, the Fintech Tour is the largest cluster of fintech events to take place in the Middle East.

Fintech Tour 19 will take place from 1st December – 12th December 2019 across Saudi Arabia and in selected international cities.

Themes this year are spreading fintech knowledge and accelerating fintech entrepreneurship

The Tour will consist of community events and workshops (open to everyone) organized in different cities by Fintech Saudi’s partners related to the themes. Fintech Tour 19 promises to be the most high-profile series of fintech events to take place in Saudi Arabia as it is an effective way to engage with the Fintech Community and other stakeholders.

About PayTabs

PayTabs is proud to be a part of the Saudi Fintech Tour, spreading knowledge about fintech. Join a workshop on the Future of Payments in KSA, presented by Ali Alshehri, Country Manager, PayTabs KSA. Register for the event here:

The Secrets to Effective Business Networking

The Secrets to Effective Business Networking

In today’s super-connected world, networking is of utmost importance for promoting your business. The process of networking basically involves interacting with a varied group of people in order to form mutually beneficial relationships. While the art of networking does not come natural to many people, it can be easily learned and honed. Here are some of the tips to help you connect with other people and network better to take your business to new heights.

  • Expand Your Horizons: Generally, attending industry conventions and meetings are touted as good networking options. However, the focus on your own industry may prove to be limiting in today’s world. In order to create more meaningful networking relationships, you should step out of your industry borders. When you interact with people from other industries as well, you become aware of broader trends and may even discover new synergies which may have not been exploited by your competitors.
  • Give First: While networking is considered to be a mutually beneficial relationship, it is important that you don’t overdo the ‘taking’ part. Make sure that you clearly state the advantages you can bring to your collaborator. This will help both of you in creating a more meaningful relationship. This approach will also ensure that your network lasts longer than the networks which are created with a lopsided approach. So, it is important that you are able to bring more to the table, helping build a cordial environment.
  • Customize Your Networking Plan: There is no one networking plan that will work for all. You should design your networking strategy as per the industry you are in. Further, the life stage of your business will also have a strong influence on your networking pursuits. If you are looking to expand your business internationally, then it is advisable to join cross-border chapters of your target organizations, instead of being a part of local centers.
  • Design Your Elevator Speech: This refers to a concise and clear statement of introduction. The concept is especially important for networking as you need to grab the attention of your target in a short period of time. Instead of rambling on and on about yourself and your business, you should prepare a short speech which can provide the vital information to your new acquaintances. The ideal length of an elevator speech should be around 30 seconds and it should contain all key information.
  • Ask for Mentorship: You can easily elicit a positive response from people when you seek their advice. It provides a soft start and helps make your new contacts feel more comfortable. With this type of opener, you can put your new acquaintance at ease, helping them understand your requirements in a better manner. Further, you also get to keep your options open. For example, if you are looking to start a venture in a new market, ask them for marketing advice. This way you can get some unique and creative ideas.
  • Follow Up: All these endeavors are in vain if you are not following up with your leads and contacts. This is important not only for new contacts but also for older networks which may need some reviving. You should ensure that you periodically get in touch with your collaborators and keep them aware of the latest happenings in your professional life. With this step, you can ensure that your relationship with them remains fresh. Whenever you meet a new contact, make sure that you send them a thank you note, to show appreciation for their time.
  • Remain Active: Networking is not a one-time endeavor, but rather a continuous process. Your network has to keep evolving with time. The art of networking should become a part of your personality so that you are able to connect with people, irrespective of the set up. Some of the best contacts are generally made at unexpected places and through chance encounters. Always keep an open mind and friendly approach towards people and you will be able to grow a meaningful network in no time.

The art of networking is a useful skill that can help you tremendously in your professional life. With the above tips, you can not only start your network but can also nurture it with a long term approach.

Understanding the Risks – The explosion of cyber-fraud and why you need to protect your business

Understanding the Risks – The explosion of cyber-fraud and why you need to protect your business

As more and more businesses are going online, the incidents of cyber-fraud are also increasing manifold. As cyber attack can have catastrophic impact on a business, it is important to ensure that your online venture is adequately protected against such frauds. Such attacks can be especially devastating for small and medium sized online businesses. Online attacks can not only shake the foundations of your business but may also expose your collaborators and customers to potential abuse. In order to keep your business safe and sound, it is imperative that you fully understand the concept of cyber fraud and take appropriate measures.

What is a Cyber Fraud?

Cyber frauds are also known as cyber crimes or internet frauds. These are the frauds which are mainly perpetrated through internet and involve misrepresentation. Cyber frauds may be perpetrated in a variety of ways including attacks against computer software and hardware. Such crimes may also take the form of financial frauds and identity theft. Either way, the businesses may be hit hard with such crimes and it is important to take anticipatory actions so as to keep the business and its clients safe.

Types of Cyber Frauds

Cyber frauds may be perpetrated in a variety of ways. Some frauds involve setting up malicious codes on computers and stealing the vital details, while others may involve sending spoof and phishing mails. Some other types of internet frauds are charity fraud, tax frauds and online gift card fraud. In many cases, the website may be attacked using fake traffic, denying services to their genuine customers. Such attacks are called DDoS and may lead to theft of customers’ data.

Steps to Protect Your Business

While cyber attacks have become commonplace, it is important that businesses take steps to minimize the damage caused by them. Following are some of the main steps which may help you in protecting your business and your clients.

  • Take a Proactive Approach: Businesses should not wait for a cyber attack to happen and instead should remain prepared to counter it. It is important that you anticipate different ways your business may be vulnerable to cyber attacks. The top management should also devise the methods to counter such risks as and when they happen. For this purpose, periodic analysis of the cyber fraud landscape should be undertaken. The businesses should also identify their most critical functions and should take extra precautionary measures to protect them.
  • Take Comprehensive View: Cyber frauds may focus on damaging your online presence through software or they may focus on harming your hardware. It is imperative that businesses take comprehensive approach towards safeguarding itself against online attacks. The software side of precautions involves the installation of antivirus and other software, while the hardware side of action includes the protection of hardware through the use of locking devices and supervised access to the machines. The physical safety of the machines is also important as their loss may lead to the loss of vital information.
  • Make it a Team Work: Protecting the business against the cybercrimes is not just the responsibility of the IT department but of all the employees. Organizations should take measures to educate all its employees against cyber threats. The employees should also be updated about security measures undertaken to protect the operations against online crimes. The use of company resources by the employees should also be closely monitored. In many cases, the frauds are committed through infected software installed by the employees on company computers. Such installation may be deliberate or accidental, however, in both the cases the results may turn out to be catastrophic for the business. Therefore, the organization should check both types of actions.
  • Built-in Security Measures: in order to ensure security of the business, it is imperative that its various policies and procedures are designed in such a manner so as to minimize the possibility of such attacks happening in the first place. The company’s IT resources should be carefully checked and monitored on a periodical basis and any loophole found should be patched in a prompt manner.

With the help of the above steps, organizations can not only protect themselves and their clients against online frauds but may also enhance their efficiency and reliability.

RAK International SME FAIR

RAK International SME FAIR

To provide an opportunity for small and medium-sized enterprises to showcase their products and network, RAK SME together with RAK chamber and RAK expo have organized an international fair. It is scheduled to be held from 14 to 16th November 2019 at the Ras Al Khaimah exhibition centre in UAE

The fair will be attended by over 200 exhibitors from different countries, providing an excellent opportunity for businesses to collaborate. Participants will also be able to listen to business pioneers and leaders via informative workshops and panel discussions.

Meet & Collaborate

While SME events are a common way to achieve new sales and meet prospective clients, RAK International SME FAIR offers several unique advantages

  • Targeted Approach: RAK International SME FAIR follows a very targeted approach to provide specialized services. The event restricts itself to a well-defined number of categories so that each segment is well represented. The main sectors participating in this fair are food & beverage, energy & sustainability, technology & entertainment and furniture & office supplies. Apart from these sectors, the fair is also going to witness participation from businesses that engage in healthcare, wellness & medical segments, trade & business and beauty & cosmetics. The fair will also encompass several other industrial segments to provide a holistic view of the small and medium scale enterprise market in the UAE and globally.
  • New Products & Services: The key objective of the fair is to provide a platform to SMEs to showcase their new products, services and integrated solutions. As businesses from a large number of industries converge at the event, participants will get an opportunity to fulfill their business requirements under one roof. Whether you are looking for legal services for your new business or you want to develop software for your operations, rest assured you will get a wide range of options to explore here.
  • Networking: The fair is set to attract over 200 participants from a wide range of industries. The occasion thus offers a great opportunity to revive old ties or form new alliances. Attendees will get to interact with representatives from diverse number of industries. So, If you are looking for new collaborations within your industrial segment or are planning to enter a new business field, here, you can meet people with expertise in different areas to widen your horizons.Masterclass sessions on business expansion and sustaining SME growth will be particularly useful.
  • Learn New Developments: As this fair is a platform to let exhibitors and visitors interact, it offers a great opportunity to learn about new market developments. Here too, masterclasses and workshops on innovation and facing the future will prove to be relevant to the audience.

 

PayTabs participation at the RAK International SME FAIR

PayTabs is a leading B2B payment processing service provider in the region. The business is set to showcase its payment gateway solutions at the RAK International SME FAIR over the three days. Drop by, speak to the team and learn more about how they can power your payments, globally.

PayTabs
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