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Benefits of mada for merchants

Tag: online payment

Benefits of mada for merchants
Mohab Partnerships 0

Benefits of mada for merchants

All about mada and how it benefits online merchants

Saudi Arabia now has an advanced electronic payment network known as mada that works throughout the country and involves the use of a debit card, which can be used at ATMs, POS or point of sales as well as for online shopping! Those who have mada cards can use it to withdraw money from their bank accounts through ATMs, shop for goods and services online, and even pay utility bills. mada cards are issued by local banks in Saudi Arabia and come with the latest security features and value added services. The mada payment network connects with other major payment systems like MasterCard, American Express, GCC Net and VISA so that mada debit card holders can make cashless online transactions both locally and globally, seamlessly. Just like a regular ATM card, a mada card features a 16-digit number, CVV and expiry date.

mada is not just for consumers

The best thing about mada is that, it encourages people in Saudi Arabia to shop from local online merchants, as the latter can accept payments through this card easily. Rather, this card will be the primary mode of payment! If you are wondering how far the mada network is going to boost the growth graph for e-stores, here are some figures that will help. Currently, there are 16 local banks in Saudi Arabia that are issuing mada debit cards for use at POS, ATM as well as web stores. 29 million mada cards have been issued already and 22 million out of them work smoothly with international payment schemes like MasterCard and Visa.

mada and PayTabs

Being one of the leading online payment gateway services’ technology in the Middle East, PayTabs now supports mada debit cards that are used on e-stores, websites and merchant portals in Saudi Arabia. This ensures that online transactions are secure, fast and protected against frauds like identity thefts, phishing etc. Besides mada, PayTabs also lets merchants offer many other payment options to shoppers, making it easy for small businesses to grow.

PayTabs is enabling mada as a new accepted card scheme, just like VISA, American Express and MasterCard. This means that the customer will go through the same payment steps as before, and the checkout experience will be as smooth with a mada card as it is with a VISA or others.

What benefits does mada offer to merchants?

Accepting mada debit cards as the primary mode of payment on your website through PayTabs, has multiple benefits:

  • Your sales will receive a boost as more and more people in Saudi Arabia are embracing mada and carrying out their online transactions through this versatile debit card.
  • Shoppers will be able to make payments seamlessly and without any hassle, just like when they do with their regular debit or credit cards. By accepting mada as a payment, you will simply give them more flexibility and convenience when they are buying products or paying bills online.
  • Thanks to the special value added services that mada provides, you will gain more financial control over your business, and daily purchase volume will go up.
  • Human processes like bookkeeping, tracking daily inventories and revenues will become automated with mada, thereby reducing the risk of human errors.
  • You will be able to keep an eye on cash flow and all sales transactions with better ease and efficiency.

How should merchants get started?

As you are now aware of the many benefits that accepting mada cards on your website can bring you, here is what you have to do to get started with this process:

  • You will need an active account with PayTabs first, as this gateway ensures smooth, secure transactions as well as more growth opportunities for your business.
  • You will also need to have an active account with any of the partner banks in Saudi Arabia
  • A business or commercial license will have to be issued to you by Saudi Arabia.
  • Next, you will need to sign the Bank/mada agreement, as the banks and the mada payment network work together to offer you the many benefits mentioned above.
  • Finally, you can integrate mada service into your website and start accepting safe, simple and smart payments from mada cardholders.

Do note that this process can take anywhere from 5 to 7 working days. However, once it is set up, you will see significant improvement in website traffic and sales. So, choose PayTabs and mada together if you wish to stay ahead of competition in the cut-throat eCommerce landscape.

 

8 years ago
6 Effective Ways to Boost E-Commerce Conversion Rate
Mohab Growth Hacks 0

6 Effective Ways to Boost E-Commerce Conversion Rate

If you are running your e-commerce business, you don’t just want traffic; you want as many conversions as you can. So how do you actually get the traffic to convert without looking desperate. Here is a list of ways you can use to boost your conversions when your budget is restricted and the year is winding down.

Customizing Checkout Experience

Based on a study conducted by the Baymard Institute, the average cart abandonment rate is 69.89%. If you can optimize checkout experience, you can drastically boost the conversion rate.  There are various options to do so. If the customer plans to exit at the last moment, you can give an exclusive offer like a discount coupon. Ensure that the integrated payment gateway offers enough payment methods to take payments online. In addition to these, let users log in using their social media credentials, and keep the checkout process short and simple.

Make Product Pages Look Better

The website layout plays a crucial role in the user experience, and when it is an online store, product pages must be organized neatly to boost conversions. The most prominent aspect is to include influencing visuals, comprising of images, 360-degree photos, videos, and so on. Adding a countdown, depicting the number of units left of a product, works wonders by instigating visitors to buy at the earliest. Focus on filters so that buyers can streamline products as per their requirements. At the same time, avoid adding too many filters to avoid confusion.

Call-to-Action Prompts

The aim of call-to-action (CTA) is to engage visitors and prompt them to take an action. The simplest way is to add sharing options, ensuring an extended reach of your online store. If the visitor decides to bounce off the website, a popup should emerge showing exciting deals or exclusive discounts or other product options. Placing a floating “Add to Cart” button impels buyers to conveniently add a desired product in the cart, thereby, boosting conversion rate.

Welcome Offers

A new customer or a visitor is a special person because this is the first interaction of yours with the visitor. Be ready with welcome offers such as giving freebies, sign up discounts, and so on. You can also give them a referral code. If they promote or share your online store link with their contacts, they will earn a commission or a gift voucher. One of the most effective strategies is to offer free delivery on the first few orders.

Sell on Marketplaces & Social Media

Other than selling on your e-com store, you can exploit social media platforms for selling products and services. Social media sites like Instagram, Facebook, Pinterest let you add a “Shop” option on your website’s social media page. Once a user clicks on the shop icon, the link redirects to the payment gateway process, allowing the user to check out instantly. And since mobile e-commerce is on an exponential rise, it is wise to expand your presence on social media apps.

Enabling Customer Reviews

Humans are influenced by humans, at least when it comes to online shopping. Enabling reviews and ratings on your store assists in building connections with your visitors. When real humans, not robots, leave genuine reviews, whether positive or negative, buyers become aware of product attributes. This further convinces them to buy. Let customers log in using social media credentials to write a review of their purchase or send them a personalized email asking to write their views.

 

Now we cannot say that a particular strategy will work for you if it has worked for others. It is recommended to continue with A/B testing to identify the right strategy for increasing conversion rate. And this is an ever-going process since the online shopping experience is always evolving.

8 years ago
PayTabs Wins Best Global Online Payments Solution of the year
Mohab Global Events 0

PayTabs Wins Best Global Online Payments Solution of the year

Every once in a while there comes a brand that disrupts the old way of working and replaces drudgery with excitement. Most entrepreneurs behind such brands have been told that their ideas are implausible. And yet, here they are, not only revolutionizing our lives but also empowering businesses, generating jobs, skilling workforce and changing perceptions. Such brands were recognized and awarded at the World Payment Congress on 14th February 2018.

The World Payment Congress recognizes players in the fintech industry who are working to create the next level of possibilities in payments. Globally, 35% internet users buy online from outside their home country. The cross-border market value is expected to surge to 994B in 2020. With a 27% YoY growth in eCommerce, India offers huge profits and potential opportunities to players worldwide.

For entrepreneurs who are looking to sell outside India, having a single payment interface across countries and currencies was a must. It had to be easy to use for merchants and hence a lot depended upon the global appeal of a clean and easy to use UX. Besides, changing times required the latest and most secure way to conduct transactions. All these requirements pushed PayTabs to create a new system that could change the way transactions were conducted internationally, especially by Small Medium Enterprises (SMEs).

Keeping their focus on SMEs proved to be a game changing strategy for PayTabs. They leveled the playing field between larger enterprises and SMEs thus creating a Blue Ocean for themselves and their customers. In addition to developing features that were in clear demand, PayTabs also understood several latent needs that existed in the market. They allow users to create and send online invoices, use API plugins to integrate with your website and even create an online store. They also allow instant global activation and don’t require an on ground local establishment.

PayTabs agility is demonstrated by the fact that they are quick to recognize local payment preferences and adapt their system to mimic these effectively. This ensures that people don’t have to step out of their comfort zone to use PayTabs. This also became a governing factor on why merchants adopted PayTabs with ease.

On receiving the award, PayTabs CEO Abdulaziz Al Jouf said, “At Paytabs, we are honored to accept the Best Global Online Payments Solution of the year award. Coming from World Payment Congress, this prestigious award is a recognition of the hard work from the entire team, without whom we couldn’t have grown to where we are today. We are thankful to our customers who’ve walked with us through the years, put their trust in our brand. We would also extend our gratitude to all our partners who made it possible for us to extend this solution to 17 countries. We look forward to making PayTabs a brand that people can use to build their businesses in the coming years.”

For PayTabs, the award is yet another feather in our cap. It validates our efforts in providing seamless B2B solutions in multiple currencies across multiple markets. It gives PayTabs added credibility as a service provider. If you would like to take your business to a global audience, do check this out to see how PayTabs can help you.

9 years ago
Payment Gateway Selection: 6 Factors to be Considered
Mohab Ecommerce 0

Payment Gateway Selection: 6 Factors to be Considered

If you take a step back and look at the entire e-commerce ecosystem, you would realize that one of the key elements of an e-commerce portal is the effectiveness and efficiency of your Payment Gateway. As you are in the process of choosing a payment gateway, we are here to give you a ready reckoner on the factors to evaluate while considering a payment gateway.

  1. Security: In a world where cyber security risk has been growing by the day, it is critical for you to check the security parameters of the gateway. Look for a PCI-DSS certification apart from elements such as anti-fraud protection, 3D secure authentication for cards.
  2. Ease of Integration: There are multiple platforms, on which your e-commerce portal might have been built, be it Magento, Shopify, OpenCart, Woo Commerce, PrestaShop, etc. The payment gateway should be easy to integrate onto any of these shopping cart platforms. Whether it is Mobile SDK, Direct API, iFrame or Express Checkout, the method of integrating with your shopping cart should be hassle free with minimum documentation.
  3. Mobile Optimization: The penetration of mobile onto or lives has been wide reaching an m-commerce is at the forefront of the mobile revolution. Customers are shopping through the mobile like never before. As per latest data, over 2 Billion mobile and tablet consumers will engage in some form of mobile commerce transaction by the end of 2017*. The gateway you select should provide a seamless shopping experience for the customer, irrespective of the type of device.
  4. Merchant Support: Payment Gateway technology support is critical to the success of your e-commerce portal in today’s day and age. 24×7 dedicated support is an imperative for you. It is basic but very critical for you.
  5. Currencies and Alternative Payment Methods: The world has indeed become a small place and the consumer can be located anywhere. It is therefore a necessity in today’s global marketplace that a payment gateway has provisions for payments in multiple currencies and a plethora of alternative payment methods to enhance customer experience.
  6. Fees: The operative word in the realm of fees is transparency. Set up fees, transaction fees, net banking transaction fees, different transaction fees on different cards, annual maintenance fees, etc…. The entire gambit of fees can be burdening for an e-commerce entrepreneur. They key is to select a gateway, which has no hidden fees. All their fees need to be disclosed, before you sign on the dotted lines.

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Moreover, you can evaluate the features on PayTabs and should you be interested in a free demo, you can sign up here.

*Data Source: E-Marketer & E-Consultancy

9 years ago
PayTabs
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